We Launched. Here's What We Heard.
The first real feedback on HowToWatchMyTeam.com, why it validates the problem, and what's coming next.
Quick answer: We launched HowToWatchMyTeam.com publicly this week. The feedback confirmed what the data already showed: finding where to watch a game is the first thing most sports fans do.
The site went public this week. I shared it on LinkedIn and X, told the story of how a simple email alert for Mariners games grew into something much bigger, and asked people I trust to kick the tires.
The response was better than I expected.
The feedback that stuck
One person I heard from immediately said he loved the idea and had literally been trying to figure out where to watch the UConn game that same day. He wasn't testing the concept in the abstract. He had the exact problem the site exists to solve, in real time, and went looking for an answer.
That's the whole thing right there.
He also asked about NCAA coverage, which is noted and very much on the roadmap.
What the data has been telling me all along
Before launching, I did a lot of research on search behavior around sports broadcasting. The numbers are staggering. An enormous percentage of sports viewers begin their experience not by opening an app or turning on a TV, but by searching for where the game is.
"What channel is the Mariners game on tonight."
"Where to watch the NBA playoffs."
"Is the Cubs game on Peacock or ESPN."
People are not confused because they are bad at technology. They are confused because the system is genuinely confusing. Games move across platforms constantly. Rights deals shift. A game that was on your RSN last week is on Apple TV+ this week. Nobody tells you. You just find out when you sit down and the game isn't there.
HowToWatchMyTeam.com exists to answer that question before you have to ask it.
Where things stand
MLB season just started and the site is tracking every game across 20+ national and regional networks. NBA playoffs are around the corner. NFL pages are live. Email alerts are running. The X account @HTWmyteam posts nightly when games land somewhere unexpected.
NCAA football and basketball are next. The UConn fan who reached out will get his answer eventually.
Come find your team
If you haven't tried it yet, start here: today's MLB slate. Or search for your team from the homepage.
And if you have feedback, I genuinely want to hear it. Create a free account and let me know what you think.
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About the author
Avid sports fan and technology entrepreneur who got tired of the same frustrating question every game night: where is this thing actually on? HowToWatchMyTeam.com is my answer to that — a no-nonsense guide for fans who just want to watch the game.