This Week in Baseball Is Coming Back — And We're Not Okay (In the Best Way)
MLB is reviving its iconic TWIB franchise as a weekly X-original series starting April 3. Every Friday at noon ET. Yes, really. Here's what you need to know.
Quick answer: Major League Baseball is reviving This Week in Baseball as a weekly short-form digital series on X (@MLB), dropping every Friday at 12 p.m. ET starting April 3, 2026. It's free to watch, produced by MLB Studios and MLB Network, and hosted by Kait Maniscalco.
If you grew up watching baseball in the '80s or '90s, you know exactly where you were when that theme music hit. Saturday morning. The living room floor. Mel Allen's voice cutting through the television as some insane highlight from Tuesday's game in Montreal made its way to your local market for the first time. This Week in Baseball wasn't just a highlights show — it was how millions of fans actually experienced the game before SportsCenter, before streaming, before you could pull up any pitch from any game on your phone in three seconds.
MLB just announced it's bringing it back. We have feelings.
What's Actually Happening
Starting this Friday, April 3rd, MLB is launching a new weekly TWIB episode every Friday at 12 p.m. ET on @MLB on X. The series runs through the 2026 Postseason — so we're talking roughly six months of Friday baseball content drops, timed perfectly to send you into the weekend hyped for whatever's on that night.
It's a digital-first production developed by MLB Studios (the Emmy Award-winning folks behind a lot of MLB's best content) with production and segment creation from MLB Network. The host is multimedia content creator Kait Maniscalco, who'll be walking fans through the previous week's highlights, player profiles, historical flashbacks, bloopers, and more.
And yes — they're keeping the stuff that made the original great. TWIB Notes. The timeless transitions. The slow-motion hero shots. The music. That music.
A Little History for the Uninitiated
This Week in Baseball launched on April 1, 1977 — which means today, April 1, 2026, is literally the franchise's 49th anniversary. Whether that timing is intentional or cosmic, we appreciate it.
The original series ran as a weekly 30-minute highlights program with one mission: take the national game to local markets. Before regional sports networks blanketed the country and before you could stream anything anywhere, if you were a baseball fan in a small market, TWIB might have been your only window into what was happening across the league. Mel Allen hosted for years and became inseparable from the show's identity. The series ran until 1998, was revived from 2000 to 2011, and has been dormant since — until now.
Why This Matters More Than You Might Think
Look, there's no shortage of baseball highlight content in 2026. Every game is filmed from 40 angles. Every great play is on your timeline before the batter jogs back to the dugout. So you might reasonably ask: what does TWIB actually add?
The answer is curation — and honestly, that's exactly what's missing right now.
The streaming era has given us everything and nothing at the same time. You can watch any game anywhere, but figuring out which games to care about, which storylines are worth following, which rookie just did something worth your attention — that's gotten harder, not easier. A well-produced, weekly wrap-up that puts a frame around the game is genuinely useful. It's the difference between a firehose and a highlight reel.
More than that, there's the culture of it. TWIB helped generations of fans develop a relationship with baseball. The format was formative. The music was Pavlovian. MLB is betting — correctly, we think — that the nostalgia hook is real, and that pairing it with a modern format built for X and short-form consumption can work for both the longtime fans and the new ones.
Where to Watch
Every episode drops on @MLB on X — no subscription, no paywall, no hunting. Just be on X at noon ET on Fridays. Follow @XOriginals for updates as well.
The first episode is this Friday, April 3rd. We'll be watching.
Want to know where to actually watch your team's games this week? We've got you covered — find your MLB team and see exactly where every game is airing.
About the author
Avid sports fan and technology entrepreneur who got tired of the same frustrating question every game night: where is this thing actually on? HowToWatchMyTeam.com is my answer to that — a no-nonsense guide for fans who just want to watch the game.